2. When you should innovate your products

Key Points

  • Market changes during recessions and we can’t control it
  • People buy differently and make different decisions
  • People’s expectations will change
  • People are looking for reassurance
  • Your customers will be looking for reassurance to spend their money

Action Items

  • Optimize the customer journey and engage with your customer
  • Create optimal engagement and alignment
  • Take your customers on an amazing journey to position your business at the forefront of innovation for your market and industry.

Tools & Resources