3. How you can identify your Customer Avatar


Key Points

  • Identifying your AVATAR
  • Your AVATAR is the one you are selling to

Action Items

  • Get a piece of paper or whiteboard and do this with your team, and all those who deal
    with your customers
  • Outline your demographics
  • As you are building your AVATAR, think about them and channel their energy and NAME them
  • Share with the team and agree with the aspects of the AVATAR
  • Print it out
  • Do the same steps for your second avatar such as a JV partner

Tools & Resources