4. How to look at pricing of your products


Key Points

  • Pricing is interesting because we think it changes over time but the foundations are always the same
  • Think of pricing in tiers
  • People like a lot of options

Action Items

  • Consider how you can offer your products with 3 pricing options
  • There is always going to be someone who buys the celebratory product – so have it available
  • Test the market

Tools & Resources