4. What tools do you need to help map your gaps


Key Points

  • You definitely need tools to help you innovate your customer journey
  • Have the strategy and customer journey map in detail
  • Identify all the needs and processes you have throughout your customer journey
  • Start with your strategy and business

Action Items

  • Map your customer journey first then find the right tool for your business to support you and your customer
  • Get your strategy right first
  • Create your Customer Journey map next
  • Choosing a tool comes last!

Tools & Resources